Xu Bing was invited as a guest speaker at the Third Multiverse (sponsored by Ciweigongshe), which took place in Beijing on December 19, 2019.

The conference drew in more than 1,000 attendees who joined "The New Content Explorers" in reviewing the content industry's developments in 2019. During the conference, Xu Bing shared insights behind his artworks, using Book from the Ground, Book from the Ground - Pop-up Book, and Square Word Calligraphy as examples. Through the symbols he collected in the Book from the Ground, he offered reflections on the course humanity takes in the digital image era. The sponsor voiced the belief that regardless of whether the world presents challenges or smooth paths, there are always individuals exploring the chaos and the unknown, forging new expressions and expressive texts, and delivering imaginative and high-quality content. Xu Bing's Book from the Ground, written with symbols, and Square Word Calligraphy, which combines English and Chinese calligraphy, seemed to resonate with the conference theme.”

In the promotional material provided by conference sponsor Ciweigongshe, Xu Bing is described as someone who believes traditional languages have not kept up with the pace of the new generation. Ciweigongshe states that “the inherent forms of artistic expression no longer suffice for Xu Bing, as he embarks on a journey to explore his own mode of expression.